Jordan: Back & Forth
Brand
Date
Jul 2023
Description
The Jordan "Back & Forth" video project, produced by Scheme Engine, explores the intersection of grooming and style within the confines of a bustling barbershop. The piece utilizes a live-action technique to capture a series of intimate, character-driven interactions that define the energetic environment. Employing a cinematic lens, the narrative moves fluidly between subjects to contrast alternating perspectives. The film relies on warm lighting to create a specific visual tone, presented in a vertical format that frames the grooming process as a series of rhythmic, dynamic exchanges.
Style
Vertical, Cinematic
Industries
Background
Salon
Context
Brand Film / Corporate Video
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