Jordan: Tatum3 - Show the Shoe

May 2025

Jordan showcases the Tatum 3 sneaker in this commercial film, placing the product at the center of an intense, indoor basketball court environment. The production leans into a moody, low-key aesthetic, utilizing a single overhead spotlight to carve out the silhouette of the footwear against the deep shadows of the court. The project was developed with creative and production support from Otoh. Post-production and visual effects were handled by Trafik, Scheme Engine, Modern Post, and Foreign Xchange, with sound design and music by One Thousand Birds. The film features a live-action technique, focusing on the textured details of the shoe within a stark, minimalist athletic setting.

Horizontal, Commercial, Moody, Matte

Low-key / chiaroscuro

Sports Venue

TVC / TV Commercial