FL, Nike, Jordan: Putting on a Clinic
Date
May 2026
Description
FL, Nike, and Jordan collaborate on Putting on a Clinic, a high-energy sports commercial that captures the intensity of basketball training and competitive gameplay. The project centers on performance athleticism, moving between dedicated training environments and retail spaces to highlight athletic footwear and apparel. The production, led by Burn Studio, utilizes a cinematic visual language defined by low-key lighting and dramatic, high-contrast chiaroscuro techniques. Through fast-paced editing and rhythmic sequences, the film emphasises the tactile details of the equipment and the precision of athletic movement in a live-action format.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Pure White
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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