FL, Nike, Jordan
Putting on a Clinic
ProjectPutting on a Clinic
Date
May 2026
Description
FL, Nike, and Jordan collaborate on 'Putting on a Clinic,' a high-energy sports commercial that captures the intensity of basketball training. The spot moves through indoor gym environments and retail spaces, focusing on the performance of athletic apparel and footwear during gameplay. The production, led by Burn Studio, utilizes a cinematic approach defined by high-contrast low-key lighting and rapid, rhythmic cuts. This live-action work centers on the technical details of basketball drills and performance gear, maintaining an atmospheric quality throughout the sequence.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Basketball
Color
Jet Black
Pure White
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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