Logo

Awake, Jordan: Where I'm From

Brands
Awake Jordan
Date

Apr 2024

Description

Awake NY and Jordan collaborate on the 'Where I'm From' project, a cinematic sportswear campaign that highlights the intersection of urban basketball culture and street life. The piece captures the atmosphere of the city through a mix of gritty pavement walks and subway transit imagery, anchored by the collaborative sneaker collection. The visual approach utilizes dynamic camera movements and a high-contrast aesthetic, juxtaposing black-and-white sequences with saturated red branding. Featuring a live-action technique, the film transitions from intimate tabletop product shots to expansive aerial views of city blocks and basketball courts, grounding the sportswear in an authentic urban context.

Style

Horizontal, Cinematic, Saturated, Gritty

Techniques

Slow motion

Industries
Sportswear
Color
Crimson
Jet Black
Background

Street

Context

Brand Film / Corporate Video

Associated creatives

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by