Jordan: Tatum3 - Pressure Launch

May 2025

Jordan introduces the Tatum3 Pressure launch with a cinematic commercial that leans into the intensity of elite athleticism. The film frames a central figure in stark chiaroscuro, utilizing low-key lighting to bridge intimate, direct-to-camera dialogue with archival basketball moments and high-energy action. Produced by Otoh, the campaign employs analogue film textures and dynamic graphic flashes to build visual momentum. The post-production effort, handled by teams at Trafik, Scheme Engine, Modern Post, and Foreign Xchange, integrates film grain and tonal shifts, while sound design from One Thousand Birds anchors the atmospheric, fast-paced edit.

Horizontal, Action, Cinematic, Matte

Analogue / film, Low-key / chiaroscuro

Sports Venue

TVC / TV Commercial