Doritos: A Spicy But Not Too Spicy Plumber
Brand
Date
Jul 2025
Description
Doritos leans into a cinematic retro aesthetic for this commercial titled A Spicy But Not Too Spicy Plumber. The spot captures a nostalgic atmosphere, utilizing warm, sunlit visuals that mimic the texture of analogue film and 16mm stock to frame its character-led narrative. The production features creative collaboration from Rethink New York, D3, Ketchum, and OMD. Filming was handled by SMUGGLER, with editorial work provided by The Den Editorial, color grading by Royal Muster, and sound design by Human and Post Human.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
Analogue / film, Natural light, Super 8 / 16mm
Industries
Background
Living Room
Context
TVC / TV Commercial
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