Ami

May 2025

The Ami SS25 Summer Capsule campaign features a series of editorial portraits that lean into warm, sun-drenched architecture and crisp, clean styling. Captured by photographer Crista Leonard under the creative direction of designer Alexandre Mattiussi, the imagery highlights a mix of structured denim, vibrant floral patterns, and coordinated gingham check pieces. Utilising natural light and the soft tones of analogue film, the work presents a contemporary take on classic seasonal silhouettes. The production features fashion styling by Anita Szymczak, with hair by Vincent Zimberlin, makeup by Adrien Pinault, and manicures by Lora de Sousa. Models Annemary Aderibigbe, Nonso Ojukwu, and Saul Symon appear across the series, framed against stone surfaces and urban neoclassical backdrops.

Editorial, Vertical, Clean, Warm

Natural light, Analogue / film

Designer Fashion

Advertising Campaign