Ami: AMI SS25 Summer Capsule
May 2025
The Ami SS25 Summer Capsule campaign features a series of editorial portraits that lean into warm, sun-drenched architectural settings. Under the creative direction of designer Alexandre Mattiussi, the visuals highlight modern silhouettes and vibrant pattern work, ranging from denim layering to floral prints and structured gingham. Photographer Crista Leonard captures the collection with an analogue film aesthetic, using natural light and directional shadows to ground the garments within grand, neoclassical environments. The styling, managed by Anita Szymczak, emphasizes crisp textures and clean, contemporary compositions. Hair by Vincent Zimberlin, makeup by Adrien Pinault, and manicures by Lora de Sousa round out the aesthetic, presenting a cohesive, sophisticated look across the vertical campaign imagery.
Editorial, Vertical, Clean, Warm
Natural light, Analogue / film
Advertising Campaign
