Ami

Jan 2025

The AMI Fall-Winter 25 campaign, designed by Alexandre Mattiussi, presents a series of editorial portraits that lean into a moody, industrial aesthetic. Photographed by Daniel Archer and styled by Carlos Nazario, the imagery is defined by a focus on structured tailoring and rich, tactile fabrications. Models are captured against weathered, distressed walls and rustic architectural elements, with directional lighting that creates deep shadows and warm highlights. Techniques such as low-key chiaroscuro and natural light emphasize the interplay between the collection’s clean lines and the raw, earthy environment. The project features a diverse cast of models and incorporates subtle reflective motifs to enhance the atmospheric quality of the campaign, which is rounded out by hair styling from Benjamin Muller and makeup by Adrien Pinault.

Editorial, Vertical, Moody, Warm

Low-key / chiaroscuro

Luxury Fashion Houses

Advertising Campaign