Ami: AMI Fall-Winter 25

Jan 2025

The AMI Fall-Winter 25 campaign translates the brand’s commitment to refined contemporary tailoring into a series of moody, atmospheric portraits. Captured by photographer Daniel Archer and styled by Carlos Nazario, the collection presents structured outerwear, double-breasted blazers, and layered ensembles set against the raw, distressed surfaces of an industrial interior. The imagery makes extensive use of low-key lighting and reflective mirror surfaces to create depth and layered refractions, lending a cinematic quality to the editorial focus. Designed by Alexandre Mattiussi, the collection explores earthy color palettes and rich textile textures, which are accentuated by the natural and directional lighting chosen for the shoot. The visual language is defined by a restrained, minimalist approach to grooming, with hair styling by Benjamin Muller and makeup artistry by Adrien Pinault. The campaign features an expansive cast of models, including Karen Elson, Lara Stone, and Leon Dame, casting a focused lens on the sophisticated silhouettes and sharp contours of the seasonal wardrobe.

Editorial, Vertical, Moody, Warm

Low-key / chiaroscuro

Advertising Campaign