Ami
AMI Spring–Summer 25 Edit
Brand
ProjectAMI Spring–Summer 25 Edit
Date
May 2025
Description
The Ami Spring–Summer 25 Edit presents a series of editorial portraits that explore monochromatic aesthetics and clean composition. The project, led by photographer and art director Sofiane Lahcen, captures models Feranmi Ajetomobi and Leanne De Haan in a mix of controlled studio environments and relaxed, naturalistic outdoor settings. Techniques such as natural light and textured backdrops define the visual approach. From the stark contrast of red ensembles against raw concrete to the warmth of grass-filled exterior shots, the imagery focuses on fabric textures and precise, vertical framing to document the latest collection.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Scarlet
Context
Advertising Campaign
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