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Model with long blonde hair blowing across face wearing a red shirt against a textured stone wall
Model wearing a red button-down dress standing against a weathered concrete wall for Ami
Profile view of a black man wearing a red shirt and red trousers against a plain white studio background
Model lying on green grass wearing a striped short-sleeve button-down shirt for Ami
Model lying on grass wearing a white striped shirt holding a small red flower for the Ami Spring-Summer 25 campaign.
Model with long blonde hair blowing across face wearing a red shirt against a textured stone wall
Model wearing a red button-down dress standing against a weathered concrete wall for Ami
Profile view of a black man wearing a red shirt and red trousers against a plain white studio background

Ami AMI Spring–Summer 25 Edit 2025

About

The AMI Spring–Summer 25 Edit presents a series of fashion editorials centered on monochromatic tailoring and clean lines. Photographed and art directed by Sofiane Lahcen, the campaign utilizes a blend of raw, weathered surfaces and open outdoor settings to frame the collection. Featuring models Feranmi Ajetomobi and Leanne De Haan, the imagery leans into editorial composition, focusing on the movement of fabric and texture. Natural light serves as a primary stylistic element, creating a consistent, clean aesthetic across both studio-based profile shots and candid, nature-focused portraiture.

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