Ami
AMI Spring–Summer 25 Edit
Brand
ProjectAMI Spring–Summer 25 Edit
Date
May 2025
Description
The AMI Spring–Summer 25 Edit presents a series of fashion editorial portraits, blending studio precision with outdoor naturalism. Under the photography and art direction of Sofiane Lahcen, the campaign utilizes a clean, vertical composition to highlight the collection's tailoring and vibrant color palette. Featuring models Feranmi Ajetomobi and Leanne De Haan, the work leans into a warm, earthy aesthetic. The imagery alternates between raw, weathered backgrounds and soft studio setups, emphasizing texture and monochromatic styling through natural light.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Scarlet
Context
Advertising Campaign
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