Ami: AMI Spring–Summer 25 Edit
Brand
Date
May 2025
Description
The AMI Spring–Summer 25 Edit presents a series of fashion editorials centered on monochromatic tailoring and clean lines. Photographed and art directed by Sofiane Lahcen, the campaign utilizes a blend of raw, weathered surfaces and open outdoor settings to frame the collection. Featuring models Feranmi Ajetomobi and Leanne De Haan, the imagery leans into editorial composition, focusing on the movement of fabric and texture. Natural light serves as a primary stylistic element, creating a consistent, clean aesthetic across both studio-based profile shots and candid, nature-focused portraiture.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Scarlet
Context
Advertising Campaign
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