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Ami

AMI Spring–Summer 25 Edit
Brand
Date

May 2025

Description

The AMI Spring–Summer 25 Edit presents a series of fashion editorial portraits, blending studio precision with outdoor naturalism. Under the photography and art direction of Sofiane Lahcen, the campaign utilizes a clean, vertical composition to highlight the collection's tailoring and vibrant color palette. Featuring models Feranmi Ajetomobi and Leanne De Haan, the work leans into a warm, earthy aesthetic. The imagery alternates between raw, weathered backgrounds and soft studio setups, emphasizing texture and monochromatic styling through natural light.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color
Scarlet
Context

Advertising Campaign

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