Ami

Feb 2025

The Ami S/S 25 campaign, lensed by photographer Daniel Archer with art direction by Jonathan Ferrari, unfolds as an intimate study of contemporary tailoring. Captured within retro-inspired residential and domestic interiors, the project leans into a nostalgic aesthetic, utilizing warm, directional natural light to highlight the intricate textures of knitwear, structured denim, and signature suiting. Styling by Anita Szymczak anchors the collection in a refined, earthy palette, with compositions that frequently employ architectural doorways and ornate paneling to frame the subjects. Throughout the series, the production emphasizes a cinematic quality—often employing a subtle film-like grain to ground the editorial imagery. Set design by Frederick Asseo contributes to the lived-in atmosphere, integrating period-appropriate props like vintage televisions and traditional wooden molding. With hair by Michael Delmas, makeup by Adrien Pinault, and manicures by Alexandra Janowski, the campaign presents a cohesive, atmospheric look at designer Alexandre Mattiussi’s latest collection.

Editorial, Vertical, Warm

Natural light

Designer Fashion

Advertising Campaign