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·AMI S/S 25 by Daniel Archer

Two models standing in a softly lit interior hallway wearing tailored coats, photographed by Daniel Archer for Ami.

Model leaning against a doorway wearing a striped shirt and pale trousers, with a shirtless man walking in the background.

Model in a tan suit leaning against a paneled wall in an interior space for AMI S/S 25 by Daniel Archer

Model wearing a plaid cape top and dark skirt holding a black handbag against a neutral studio backdrop

Model lying on an ornate patterned rug wearing a dark sleeveless sweater and light trousers for Ami S/S 25

Model sitting barefoot on a marble fireplace mantel wearing a striped button-down shirt, reflecting in an ornate wall mirror.

Model in camel coat and blue jeans leaning against patterned wall next to a wooden door

Model in a plaid blazer and matching flared skirt with long dark hair blowing in motion against a neutral studio backdrop.

Models in layered coats standing in an interior room viewed through an open doorway past a desk lamp

Two male models posing in a wood-paneled interior room with scattered books and a vintage armchair for Ami SS 25.

Two models in Ami clothing posed in a warmly lit classic interior with a patterned armchair and floral arrangement

Three models wearing denim shirts and shorts posing in an indoor domestic kitchen setting photographed by Daniel Archer for Ami

Model leaning against a wall wearing a long red dress and white jacket for AMI S/S 25

Three male models in tailored suits standing barefoot against a neutral textured studio backdrop for Ami S/S 25.

Models in a rustic kitchen setting featuring denim apparel for Ami S/S 25 by Daniel Archer

Model standing on a staircase viewed through a doorway wearing a red blazer and pleated skirt for Ami spring summer 2025 campaign.

Three models wearing denim jackets posing in a vintage-styled room with a retro television set on a stand.

Two models standing in a narrow hallway with patterned pink paneling doors for AMI S/S 25

Model with blonde hair wearing a red suit seated on draped neutral fabric for AMI by Daniel Archer

Two models in an interior room for Ami SS 25, photographed by Daniel Archer with styling by Anita Szymczak.

Ami AMI S/S 25 by Daniel Archer 2025

About

The Ami Spring/Summer 2025 campaign, lensed by photographer Daniel Archer, explores a series of intimate, retro-inspired domestic spaces. Through a mix of editorial and commercial imagery, the collection emphasizes clean tailoring and seasonal textures, set against backdrops of wood-paneled halls, rustic kitchens, and vintage-appointed living areas. Art direction by Jonathan Ferrari and styling by Anita Szymczak lean into a warm, analogue aesthetic. Natural light and chiaroscuro techniques enhance the depth of the silhouettes, ranging from sharp suiting and plaid outerwear to layered denim. Set design by Frederick Asseo grounds the collection in a nostalgic, residential atmosphere, with grooming by hair stylist Michael Delmas, makeup artist Adrien Pinault, and manicurist Alexandra Janowski.