Ami: AMI S/S 25 by Daniel Archer

Feb 2025

The Ami Spring/Summer 2025 campaign, lensed by photographer Daniel Archer, explores a series of intimate, retro-inspired domestic spaces. Through a mix of editorial and commercial imagery, the collection emphasizes clean tailoring and seasonal textures, set against backdrops of wood-paneled halls, rustic kitchens, and vintage-appointed living areas. Art direction by Jonathan Ferrari and styling by Anita Szymczak lean into a warm, analogue aesthetic. Natural light and chiaroscuro techniques enhance the depth of the silhouettes, ranging from sharp suiting and plaid outerwear to layered denim. Set design by Frederick Asseo grounds the collection in a nostalgic, residential atmosphere, with grooming by hair stylist Michael Delmas, makeup artist Adrien Pinault, and manicurist Alexandra Janowski.

Editorial, Vertical, Warm

Natural light

Advertising Campaign