Ami brings a sense of intimacy to the seasonal shift with its Holiday 2025 campaign. Centered on domestic warmth, the film captures a multi-generational group sharing quiet moments in a traditional home environment.
Directed with a documentary, lifestyle-driven approach, the work leans into an authentic aesthetic. The use of grainy, analogue film textures and soft cinematic lighting creates a nostalgic atmosphere, grounding the luxury fashion label in a relatable, slice-of-life narrative.
The project features creative direction by designer Alexandre Mattiussi and photography by Sean Thomas, with talent appearing on camera including model Eddie Klint.
