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Ami: AMI Holiday 2025 Campaign

Brand
Ami
Date

Nov 2025

Description

Ami brings a sense of intimacy to the seasonal shift with its Holiday 2025 campaign. Centered on domestic warmth, the film captures a multi-generational group sharing quiet moments in a traditional home environment. Directed with a documentary, lifestyle-driven approach, the work leans into an authentic aesthetic. The use of grainy, analogue film textures and soft cinematic lighting creates a nostalgic atmosphere, grounding the luxury fashion label in a relatable, slice-of-life narrative. The project features creative direction by designer Alexandre Mattiussi and photography by Sean Thomas, with talent appearing on camera including model Eddie Klint.

Style

Documentary, Lifestyle, Horizontal, Grainy, Nostalgic

Techniques

Analogue / film

Industries
Luxury Fashion Houses
Color
Crimson
Beige
Navy
Background

Living Room

Context

Advertising Campaign, Brand Film / Corporate Video

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