Ami

Oct 2025

The AMI Paris Fall/Winter 2025 VIP campaign highlights the season's collection through a series of portraits and editorial vignettes. Photographed by Angelo Pennetta, the campaign features actor Adam DiMarco and model Jeanne Cadieu captured in a variety of structured, everyday environments including flower shops, bistros, and urban streetscapes. The project leverages direct flash to create crisp, high-contrast imagery that emphasizes the texture of shearling coats, knit polos, and leather accessories. With styling by Pau Avia, the visual direction leans into a playful, curated aesthetic that balances the collection’s tailored silhouettes with eclectic, warm interior settings. The campaign integrates signature brand elements alongside archival and lifestyle motifs.

Vertical, Commercial

Flash

Designer Fashion

Advertising Campaign