Ami: AMI Paris F/W 2025 VIP Campaign

Oct 2025

The AMI Paris F/W 2025 VIP campaign highlights the seasonal collection through a series of portraits and editorial vignettes captured by photographer Angelo Pennetta. The project features actor Adam DiMarco and model Jeanne Cadieu, showcasing key pieces from designer Alexandre Mattiussi. The visual language shifts between controlled studio-style portraiture and lived-in environmental shots, leaning into a commercial aesthetic across varied interior and street-side locations. With fashion styling by Pau Avia, the campaign utilizes direct flash and warm, natural light to emphasize texture and garment detail. The imagery incorporates playful compositional elements, using props and balanced objects to frame the subjects.

Vertical, Commercial, Warm

Flash

Advertising Campaign