Ami

Dec 2024

The AMI Paris Holiday 2024 collection campaign explores an intimate, domestic aesthetic, grounding the brand's seasonal luxury fashion offering in a series of warm, nostalgic interior settings. Shot by photographer Daniel Archer, the imagery leans into a refined, editorial style, utilizing natural light to highlight the textural depth of chunky knitwear, wool sweaters, and outerwear. Art direction by Jonathan Ferrari pairs the collection’s pieces with a retro-inspired environment, featuring striped wallpaper, vintage furniture, and muted, earthy color palettes. The campaign captures a relaxed lifestyle narrative through candid interactions between models Anneliek Heuvel, Awek Gak, Lawal Badmus, and Valters Medenis, with styling by Anita Szymczak emphasizing a cozy, seasonal mood. The work maintains a consistent, polished look through clean compositions and a distinctively warm visual tone.

Editorial, Warm

Luxury Fashion Houses

Living Room

Advertising Campaign