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Ami: AMI Paris Holiday 2024 Collection

Brand
Ami
Date

Dec 2024

Description

The AMI Paris Holiday 2024 collection campaign captures an intimate, domestic mood through a series of editorial portraits and lifestyle shots. Photographed by Daniel Archer with art direction by Jonathan Ferrari, the visuals lean into a warm, retro aesthetic, set against interiors defined by striped wallpaper and vintage furnishings. Fashion styling by Anita Szymczak emphasizes the collection's textural depth, featuring chunky cable-knit sweaters, plaid layering, and heavy outerwear. Using natural light and soft, clean composition, the work focuses on the relaxed interaction of models including Anneliek Heuvel, Awek Gak, Lawal Badmus, and Valters Medenis, grounding the luxury fashion pieces in a lived-in, seasonal atmosphere.

Style

Editorial, Warm, Clean

Techniques

Natural light

Industries
Luxury Fashion Houses
Background

Living Room

Context

Advertising Campaign

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