Ami

Apr 2025

The Spring-Summer 2025 campaign for Ami centers on a high-contrast, monochrome aesthetic that blends live-action portraiture with stylized paper-collage elements. Designed by Alexandre Mattiussi, the collection is captured through a surrealist lens, featuring actor Sarah Paulson and a diverse cast staged within elaborate, hand-drawn environments that evoke a graphic, Parisian-inspired atmosphere. Photographer Szilveszter Mako and set designer Edith di Monda collaborated to construct these intricate backdrops, which utilise ink-drawn books, theatrical cutouts, and illustrative textures. The project leans into a cinematic editorial style, oscillating between minimalist product displays and complex artistic compositions that integrate graphic linework with traditional fashion portraiture. The campaign captures a cohesive visual narrative across both portraiture and still-life arrangements.

Editorial, Vertical, Monochrome

Luxury Fashion Houses

Advertising Campaign