Ami
Ami Pre Fall-Winter 25
Brand
ProjectAmi Pre Fall-Winter 25
Date
Aug 2025
Description
Ami presents the Pre Fall-Winter 25 collection through an intimate fashion campaign that centers on raw, candid interactions. Captured by photographer and art director Sofiane Lahcen, the series utilizes natural light to emphasize the collection’s clean lines and textured fabrics. Featuring models Elvis Candy-Radovanovic and Famke van Hasselt, the campaign leans into a minimalist editorial style. The visuals pair relaxed wardrobe essentials against varied architectural backgrounds, from concrete surfaces to brick, maintaining a consistent aesthetic throughout the collection's reveal.
Style
Editorial, Warm, Clean, Horizontal
Techniques
Natural light
Color
Pure White
Context
Advertising Campaign
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