Ami presents the Pre Fall-Winter 25 collection through an intimate fashion campaign that centers on raw, candid interactions. Captured by photographer and art director Sofiane Lahcen, the series utilizes natural light to emphasize the collection’s clean lines and textured fabrics.
Featuring models Elvis Candy-Radovanovic and Famke van Hasselt, the campaign leans into a minimalist editorial style. The visuals pair relaxed wardrobe essentials against varied architectural backgrounds, from concrete surfaces to brick, maintaining a consistent aesthetic throughout the collection's reveal.
