Ami

Aug 2025

The Ami Pre Fall-Winter 25 collection campaign leans into an intimate, minimalist fashion aesthetic, capturing the label’s latest pieces through a raw and candid lens. Art directed and photographed by Sofiane Lahcen, the series utilizes soft natural light and clean framing to highlight the textures of the apparel and the relaxed energy of the subjects. The imagery features models Elvis Candy-Radovanovic and Famke van Hasselt in a variety of settings, ranging from quiet exterior brick and concrete backdrops to neutral studio environments. By prioritizing a desaturated color palette and analogue-inspired film techniques, the campaign reinforces a grounded editorial tone that centers on clean, everyday silhouettes and the brand's signature emblems.

Editorial, Warm, Clean, Horizontal

Natural light

Advertising Campaign