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Aerie: #AerieREAL Changemakers

Brand
Date

Dec 2025

Description

Aerie presents the 2020 #AerieREAL Changemakers campaign, a project highlighting a group of community leaders and their respective missions. The video documentation utilizes a live-action technique to weave together personal narratives through interviews, public speaking footage, and snippets of daily life. The commercial content shifts between studio and natural lighting environments to maintain a clean aesthetic throughout the montage. Musical accompaniment and sound design for the campaign were provided by MAS-Music and Strategy.

Style

Horizontal, Commercial, Clean

Context

Social Media / Short Form Video

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