Aerie: The Gift of Real
Brand
Date
Dec 2025
Description
Aerie presents The Gift of Real, a lifestyle campaign capturing candid, seasonal moments across both domestic and outdoor settings. The narrative centers on shared experiences and group celebrations, emphasizing a relaxed, authentic tone throughout the production. The project utilizes a live-action technique with a focus on natural light, maintaining a clean aesthetic that prioritizes intimate, lifestyle-oriented imagery. Music and sound design were developed through a collaboration between MAS-Music and Strategy and Aerie.
Style
Lifestyle, Horizontal, Clean
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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