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Aerie: Give. Love. Real.

Brand
Date

Dec 2025

Description

Aerie presents 'Give. Love. Real.', a holiday campaign centered on the intimacy and warmth of the season. The film utilizes a live-action technique to capture candid, celebratory moments between friends in a domestic setting, trading high-gloss production for a more grounded, lifestyle-focused aesthetic. Throughout the piece, natural light highlights the exchanges of gifts and casual interactions. The project reflects a clean, observational approach to fashion advertising, focusing on the shared experience of the holidays through a candid lens.

Style

Lifestyle, Horizontal, Clean

Event

Christmas

Background

Living Room

Context

TVC / TV Commercial

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