Aerie: BTS Anthem 2022
Brand
Date
Dec 2025
Description
Aerie’s BTS Anthem 2022 campaign presents a high-energy look at the brand’s latest seasonal collection. The project leans into a lively aesthetic, featuring a diverse cast across a series of urban settings that range from sun-drenched rooftops to vibrant city streetscapes. Executed through a dynamic live-action technique, the commercial highlights casual apparel and activewear with a focus on candid movement. The piece was produced with creative direction by Aerie, with music and sound design contributed by MAS-Music and Strategy.
Style
Horizontal, Commercial, playful
Industries
Color
Navy
Pure White
Chocolate
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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