Aerie explores a coastal aesthetic for their Summer 2025 campaign, capturing a series of sun-drenched moments across beach and nautical settings. The imagery features models in resort wear and knitwear, set against a backdrop of historic lighthouses and open water.
The project channels a relaxed lifestyle perspective, utilizing warm color grading, grainy textures, and retro framing. This live-action production prioritizes soft natural lighting to maintain a clean, grounded visual tone throughout the vignettes. Music and sound design are provided by MAS-Music and Strategy.
