Aerie: Summer 2025
Brand
Date
Dec 2025
Description
Aerie explores a coastal aesthetic for their Summer 2025 campaign, capturing a series of sun-drenched moments across beach and nautical settings. The imagery features models in resort wear and knitwear, set against a backdrop of historic lighthouses and open water. The project channels a relaxed lifestyle perspective, utilizing warm color grading, grainy textures, and retro framing. This live-action production prioritizes soft natural lighting to maintain a clean, grounded visual tone throughout the vignettes. Music and sound design are provided by MAS-Music and Strategy.
Style
Lifestyle, Horizontal, Grainy, Clean, Retro
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Crimson
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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