Aerie: Summer 2025
Brand
Date
Dec 2025
Description
Aerie's Summer 2025 campaign highlights the collection through a series of sun-drenched, live-action vignettes. The visuals follow diverse talent across coastal piers, boats, and minimalist interiors, emphasizing a relaxed seasonal aesthetic. Produced by the Aerie internal creative team, the work utilizes warm, natural light and clean color grading to frame the apparel. The piece features a focus on breezy textiles and swimwear, with sound design and music curation provided by MAS-Music and Strategy.
Style
Lifestyle, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Background
Sandy Beach
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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