Aerie: BTS "Smoothez" 2022
Brand
Date
Dec 2025
Description
Aerie explores a vibrant aesthetic in this commercial campaign for their 2022 "Smoothez" line. The project features a diverse ensemble of talent showcasing activewear through a series of dynamic, high-energy sequences. Directed by Aerie, the film shifts between minimalist studio settings and urban environments. The edit leans into a live-action technique, utilizing fast-paced cuts and playful text overlays to highlight the collection. Music and sound design are provided by MAS-Music and Strategy, anchoring the visual rhythm with an upbeat, rhythmic tone.
Style
Vertical, Commercial, playful, Warm, Minimalist
Industries
Color
Hot Pink
Lime
Powder Blue
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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