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Aerie: Back To School 2025

Brand
Aerie
Date

Dec 2025

Description

Aerie presents the Back To School 2025 campaign, a promotional fashion project that highlights a collection of contemporary casual wear and outerwear. The film captures an energetic rhythm through a series of dynamic montages featuring diverse talent across sunlit gardens, brick courtyards, and urban storefronts. The execution relies on live-action technique and clean, lifestyle-focused visuals to showcase the brand's latest layering pieces, including workwear-inspired jackets, lightweight dresses, and cozy knits. Natural golden hour lighting defines the aesthetic, grounding the seasonal collection in an accessible, everyday environment while maintaining a brisk, engaging pace throughout.

Style

Lifestyle, Horizontal, Clean, Golden Hour

Industries
High Street Fashion
Background

Street

Context

TVC / TV Commercial

Associated creatives

MAS-Music and Strategy
MAS-Music and StrategyMusic / Sound
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