Ulla Johnson

Sep 2025

For the Fall 2025 campaign, Ulla Johnson delivers a masterclass in textures and tonal harmony, grounding high-fashion silhouettes within the raw, weathered beauty of the Portuguese coastline. Photographed by Josh Olins, the campaign captures models Aivita Muze and Nyaduola Gabriel against the dramatic backdrop of rugged sandstone cliffs and vast, pebbled beaches. The imagery masterfully leans into editorial minimalism, allowing the intricate details of layered chiffon, ruffled bodices, and shimmering metallic outerwear to command attention. Throughout the series, the interplay between soft natural light and moody, low-key chiaroscuro lighting creates a cinematic atmosphere that highlights the tactile quality of the collection, from croc-embossed leathers to voluminous, fringed knitwear. Styling by April Hughes emphasizes a sophisticated, earthy palette that seamlessly transitions from day to dusk. With art direction by Margot Populaire and creative direction by Ulla Johnson, the project channels a dreamlike, windswept elegance. By blending the organic, desaturated hues of the environment with sharp, structural tailoring, the campaign serves as a cohesive narrative of luxury fashion, presented with a refined and polished visual language that underscores the brand’s distinct identity.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion