Ulla Johnson Fall 2025 Ad Campaign 2025

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Captured by photographer Josh Olins, this image from the Ulla Johnson Fall 2025 ad campaign features a blonde model posing against a dark, shadowy background. The subject wears a long-sleeved white ruffled tiered dress with intricate lace detailing and voluminous puffed sleeves. A small gold metallic pouch bag is held delicately in one hand. The lighting casts a warm, golden glow across the upper half of the figure, creating high contrast against the dark environment. Art direction by Margot Populaire and styling by April Hughes shape the composition.