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  • ·Ulla Johnson Fall 2025 Ad Campaign White Ruffled Dress
BrandUlla Johnson
ProjectFall 2025 Ad Campaign
Blonde model in a white ruffled tiered dress with voluminous long sleeves holding a gold pouch bag against a dark background

Ulla Johnson Fall 2025 Ad Campaign 2025

Associated creatives

Ulla Johnson
Ulla JohnsonUlla Johnson Creative Director
Margot Populaire
Margot PopulaireArt Director
Christina Sulpizio
Christina SulpizioConcept Development & Research
Josh Olins
Josh OlinsPhotographer
Peter Szollosi
Peter SzollosiDirector of Photography
Jeremy Young
Jeremy YoungDigital Photographer
Aivita Muze & Nyaduola Gabriel
Aivita Muze & Nyaduola GabrielModels
April Hughes
April HughesStylist
Diego Da Silva
Diego Da SilvaHair
Siddharta Simone
Siddharta SimoneMakeup
Leigh Burroughs
Leigh BurroughsBrand Creative Producer
Kristina Ho
Kristina HoVP Brand
Page
PageProduction
Madalena Assunção
Madalena AssunçãoProps
Portugal
PortugalLocation

Tags

woman in white ruffled dresswhite ruffled dressruffled dresswhite dressblonde modelgold pouch baggold bagpouch bag

Description

Captured by photographer Josh Olins, this image from the Ulla Johnson Fall 2025 ad campaign features a blonde model posing against a dark, shadowy background. The subject wears a long-sleeved white ruffled tiered dress with intricate lace detailing and voluminous puffed sleeves. A small gold metallic pouch bag is held delicately in one hand. The lighting casts a warm, golden glow across the upper half of the figure, creating high contrast against the dark environment. Art direction by Margot Populaire and styling by April Hughes shape the composition.

Style

Editorial, Vertical, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Cream (80%)
Gold (20%)

Background

Black Seamless

Context

Advertising Campaign