Ulla Johnson Fall 2025 Ad Campaign 2025

About

This portrait from the Ulla Johnson Fall 2025 ad campaign features a model reclining against sweeping sandstone rock formations. Photographed by Josh Olins in Portugal with art direction by Margot Populaire, the composition highlights rich textures and warm, natural earth tones. The model wears a patterned sleeveless top paired with a pleated dark skirt and accessories, resting gracefully on the rugged terrain. White campaign typography is overlaid centrally across the lower portion of the frame.