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Model lying on sandy ground wearing a pleated brown patterned dress and holding a dark embossed leather handbag

Ulla Johnson Fall 2025 Ad Campaign 2025

About

This image from the Ulla Johnson Fall 2025 ad campaign was photographed by Josh Olins with art direction by Margot Populaire. The composition features a model lying on a textured sandy terrain, wearing a pleated brown patterned dress and holding a structured dark embossed leather handbag. The warm, earthy colour grading enhances the tactile quality of the fabrics and the natural environment. Text overlay across the center displays the Ulla Johnson brand name in clean white serif capitals.

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Background

Sand Dunes

Context

Advertising Campaign