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Brand
Ulla Johnson
ProjectFall 2025 Ad Campaign
Model wearing a patterned brown dress and holding a woven leather bag outdoors on sandy terrain for Ulla Johnson.

Ulla Johnson Fall 2025 Ad Campaign 2025

Associated creatives

Ulla Johnson
Ulla JohnsonUlla Johnson Creative Director
Margot Populaire
Margot PopulaireArt Director
Christina Sulpizio
Christina SulpizioConcept Development & Research
Josh Olins
Josh OlinsPhotographer
Peter Szollosi
Peter SzollosiDirector of Photography
Jeremy Young
Jeremy YoungDigital Photographer
Aivita Muze & Nyaduola Gabriel
Aivita Muze & Nyaduola GabrielModels
April Hughes
April HughesStylist
Diego Da Silva
Diego Da SilvaHair
Siddharta Simone
Siddharta SimoneMakeup
Leigh Burroughs
Leigh BurroughsBrand Creative Producer
Kristina Ho
Kristina HoVP Brand
Page
PageProduction
Madalena Assunção
Madalena AssunçãoProps
Portugal
PortugalLocation

Tags

woman wearing patterned dresspatterned brown dressbrown dresspatterned dresswomanmodelwoven leather handbagleather handbaghandbagboots

Description

Captured by photographer Josh Olins, this fashion editorial image for the Ulla Johnson Fall 2025 ad campaign features model Aivita Muze posed outdoors on expansive sandy terrain under warm, natural sunlight. The subject is seated on the ground wearing a long, intricately patterned brown dress paired with boots, and holds a structured woven leather handbag. Art direction is led by Margot Populaire, with concept development by Christina Sulpizio and styling by April Hughes. The scene is imbued with warm golden tones, natural textures, and a rugged, open-air environment.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Chocolate (60%)
Camel (40%)

Background

Sand Dunes

Context

Advertising Campaign