Ulla Johnson Fall 2025 Ad Campaign 2025

About

Captured by photographer Josh Olins, this fashion editorial image for the Ulla Johnson Fall 2025 ad campaign features model Aivita Muze posed outdoors on expansive sandy terrain under warm, natural sunlight. The subject is seated on the ground wearing a long, intricately patterned brown dress paired with boots, and holds a structured woven leather handbag. Art direction is led by Margot Populaire, with concept development by Christina Sulpizio and styling by April Hughes. The scene is imbued with warm golden tones, natural textures, and a rugged, open-air environment.