Ulla Johnson Fall 2025 Ad Campaign 2025

About

This image is part of the Ulla Johnson Fall 2025 ad campaign, photographed by Josh Olins with art direction by Margot Populaire. A female model stands atop a textured sandy landscape under an overcast sky, posing with one hand on her hip while holding a dark handbag. She wears a long-sleeved sheer black dress adorned with a polka dot pattern. Large white typography spelling the brand name is overlaid horizontally across the center of the frame. The color grading leans into warm, dusty beige and amber tones.