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BrandUlla Johnson
ProjectFall 2025 Ad Campaign
Model standing on a sandy hill wearing a black sheer dotted dress and holding a handbag in the Ulla Johnson Fall 2025 campaign.

Ulla Johnson Fall 2025 Ad Campaign 2025

Associated creatives

Ulla Johnson
Ulla JohnsonUlla Johnson Creative Director
Margot Populaire
Margot PopulaireArt Director
Christina Sulpizio
Christina SulpizioConcept Development & Research
Josh Olins
Josh OlinsPhotographer
Peter Szollosi
Peter SzollosiDirector of Photography
Jeremy Young
Jeremy YoungDigital Photographer
Aivita Muze & Nyaduola Gabriel
Aivita Muze & Nyaduola GabrielModels
April Hughes
April HughesStylist
Diego Da Silva
Diego Da SilvaHair
Siddharta Simone
Siddharta SimoneMakeup
Leigh Burroughs
Leigh BurroughsBrand Creative Producer
Kristina Ho
Kristina HoVP Brand
Page
PageProduction
Madalena Assunção
Madalena AssunçãoProps
Portugal
PortugalLocation

Tags

woman in black sheer dressblack sheer dresssheer dressblack dressdresswoman standing on sandwoman standingwomanblack handbaghandbag

Description

This image is part of the Ulla Johnson Fall 2025 ad campaign, photographed by Josh Olins with art direction by Margot Populaire. A female model stands atop a textured sandy landscape under an overcast sky, posing with one hand on her hip while holding a dark handbag. She wears a long-sleeved sheer black dress adorned with a polka dot pattern. Large white typography spelling the brand name is overlaid horizontally across the center of the frame. The color grading leans into warm, dusty beige and amber tones.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Beige (50%)

Background

Sand Dunes

Context

Advertising Campaign