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Model wearing a dark ruffle dress seated against a rugged red earth rock formation

Ulla Johnson Fall 2025 Ad Campaign 2025

About

This fashion editorial image from the Ulla Johnson Fall 2025 ad campaign features a model seated against a striking, textured red earth rock formation. The subject wears a dark ruffle dress paired with brown footwear and holds a dark handbag. The natural lighting and earthy color tones emphasize the raw, sculptural quality of the landscape. Photography is credited to Josh Olins, with art direction by Margot Populaire and styling by April Hughes.

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Background

Mountain

Context

Advertising Campaign