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Brand
Ulla Johnson
ProjectFall 2025 Ad Campaign
Model with blonde hair wearing a patterned dress against a warm gradient background with the text Ulla Johnson overlaid

Ulla Johnson Fall 2025 Ad Campaign 2025

Associated creatives

Ulla Johnson
Ulla JohnsonUlla Johnson Creative Director
Margot Populaire
Margot PopulaireArt Director
Christina Sulpizio
Christina SulpizioConcept Development & Research
Josh Olins
Josh OlinsPhotographer
Peter Szollosi
Peter SzollosiDirector of Photography
Jeremy Young
Jeremy YoungDigital Photographer
Aivita Muze & Nyaduola Gabriel
Aivita Muze & Nyaduola GabrielModels
April Hughes
April HughesStylist
Diego Da Silva
Diego Da SilvaHair
Siddharta Simone
Siddharta SimoneMakeup
Leigh Burroughs
Leigh BurroughsBrand Creative Producer
Kristina Ho
Kristina HoVP Brand
Page
PageProduction
Madalena Assunção
Madalena AssunçãoProps
Portugal
PortugalLocation

Tags

woman in patterned dresspatterned dresswoman posingblonde womanwoman

Description

This portrait from the Ulla Johnson Fall 2025 ad campaign features model Aivita Muze photographed by Josh Olins with art direction by Margot Populaire. The subject stands against a warm, softly lit gradient background, wearing an elaborately patterned sleeveless dress with rich earth tones. The composition is vertically oriented, utilizing soft directional lighting that highlights the textured fabric and the model's relaxed pose. Bold white typography spelling Ulla Johnson is centered across the midground.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Chocolate (50%)
Camel (50%)

Background

Gradient

Context

Advertising Campaign