Ulla Johnson Fall 2025 Ad Campaign 2025

About

This portrait from the Ulla Johnson Fall 2025 ad campaign features model Aivita Muze photographed by Josh Olins with art direction by Margot Populaire. The subject stands against a warm, softly lit gradient background, wearing an elaborately patterned sleeveless dress with rich earth tones. The composition is vertically oriented, utilizing soft directional lighting that highlights the textured fabric and the model's relaxed pose. Bold white typography spelling Ulla Johnson is centered across the midground.