BrandUlla Johnson
ProjectFall 2025 Ad Campaign
Ulla Johnson Fall 2025 Ad Campaign 2025
Associated creatives
Ulla JohnsonUlla Johnson Creative Director
Margot PopulaireArt Director
Christina SulpizioConcept Development & Research
Josh OlinsPhotographer
Peter SzollosiDirector of Photography
Jeremy YoungDigital Photographer
Aivita Muze & Nyaduola GabrielModels
April HughesStylist
Diego Da SilvaHair
Siddharta SimoneMakeup
Leigh BurroughsBrand Creative Producer
Kristina HoVP Brand
PageProduction
Madalena AssunçãoProps
PortugalLocation
Tags
Description
This fashion editorial image for the Ulla Johnson Fall 2025 ad campaign was photographed by Josh Olins with art direction by Margot Populaire. The shot features a model wearing a flowing black dress adorned with striking gold brushstroke patterns, posing dramatically on a rocky ledge. Her arms are raised gracefully above her head against an expansive pale sky. The warm, sunlit color grading enhances the textured landscape and the fluid movement of the dark gown. The composition employs a low-angle framing that accentuates the sculptural silhouette of the garment and the natural setting.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Gold (30%)
Background
Clear Sky
Context
Advertising Campaign