Ulla Johnson Fall 2025 Ad Campaign 2025

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This fashion editorial image for the Ulla Johnson Fall 2025 ad campaign was photographed by Josh Olins with art direction by Margot Populaire. The shot features a model wearing a flowing black dress adorned with striking gold brushstroke patterns, posing dramatically on a rocky ledge. Her arms are raised gracefully above her head against an expansive pale sky. The warm, sunlit color grading enhances the textured landscape and the fluid movement of the dark gown. The composition employs a low-angle framing that accentuates the sculptural silhouette of the garment and the natural setting.