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  • ·Ulla Johnson Fall 2025 Ad Campaign Lace Dress Editorial
BrandUlla Johnson
ProjectFall 2025 Ad Campaign
Model in intricate patterned lace long-sleeve dress raising her hands in front of a neutral gradient background.

Ulla Johnson Fall 2025 Ad Campaign 2025

Associated creatives

Ulla Johnson
Ulla JohnsonUlla Johnson Creative Director
Margot Populaire
Margot PopulaireArt Director
Christina Sulpizio
Christina SulpizioConcept Development & Research
Josh Olins
Josh OlinsPhotographer
Peter Szollosi
Peter SzollosiDirector of Photography
Jeremy Young
Jeremy YoungDigital Photographer
Aivita Muze & Nyaduola Gabriel
Aivita Muze & Nyaduola GabrielModels
April Hughes
April HughesStylist
Diego Da Silva
Diego Da SilvaHair
Siddharta Simone
Siddharta SimoneMakeup
Leigh Burroughs
Leigh BurroughsBrand Creative Producer
Kristina Ho
Kristina HoVP Brand
Page
PageProduction
Madalena Assunção
Madalena AssunçãoProps
Portugal
PortugalLocation

Tags

model in lace dresslace dresslong sleeve lace dresswoman posingblack woman modelwoman raising arms

Description

This image from the Ulla Johnson Fall 2025 ad campaign was photographed by Josh Olins with art direction by Margot Populaire. The model wears a long-sleeve, floor-length dress featuring intricate floral lace patterns and sheer textured panels. Her arms are raised gracefully overhead against a warm, soft-focus neutral backdrop. The lighting is diffused and gentle, highlighting the fine craftsmanship of the garment. The brand name Ulla Johnson is centered across the foreground in clean white serif typography.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light, Soft Light

Industries

Luxury Fashion Houses

Color

Camel (60%)
Beige (40%)

Background

White Seamless

Context

Advertising Campaign