Description

This image from the Ulla Johnson Fall 2025 ad campaign was photographed by Josh Olins with art direction by Margot Populaire. The model wears a long-sleeve, floor-length dress featuring intricate floral lace patterns and sheer textured panels. Her arms are raised gracefully overhead against a warm, soft-focus neutral backdrop. The lighting is diffused and gentle, highlighting the fine craftsmanship of the garment. The brand name Ulla Johnson is centered across the foreground in clean white serif typography.