Zomer "Back to Front" Fall 2025 Ad Campaign 2025

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Captured by photographer David Luraschi for Zomer's Fall 2025 ad campaign titled Back to Front, this image features a model walking away from the camera down a sunny urban street. The subject wears a distinctive chartreuse yellow matching set consisting of a buttoned jacket and trousers, while carrying two decorative patterned lampshades in each hand. The natural daylight casts sharp shadows on the pavement, highlighting the architectural buildings and green street bins in the background. The composition is shot vertically with authentic outdoor street lighting.