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  • ·Zomer Back to Front Fall 2025 Campaign by David Luraschi
BrandZomer
Project"Back to Front" Fall 2025 Ad Campaign
Model from behind walking down a city street wearing a chartreuse yellow matching set while holding patterned lampshades.

Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Associated creatives

David Luraschi
David LuraschiPhotographer
Anaïs Weiss
Anaïs WeissModels
Tallula Macilwaine
Tallula MacilwaineModels
Misha Evan Kelly
Misha Evan KellyModels
Dali Moudre
Dali MoudreModels
Martine Wolfe
Martine WolfeModels
Soraya
SorayaModels
Sidiki Touré
Sidiki TouréModels
Julie
JulieModels
Jolyne
JolyneModels
Tanit
TanitModels
Talisa Carling
Talisa CarlingModels
Opheleia
OpheleiaModels
Valentine Chen
Valentine ChenModels
and Eromy
and EromyModels
Aroua Ammari
Aroua AmmariCasting Director

Tags

model walking down streetmodel walkingmodelyellow matching setyellow jacketyellow trouserspatterned lampshadeslampshades

Description

Captured by photographer David Luraschi for Zomer's Fall 2025 ad campaign titled Back to Front, this image features a model walking away from the camera down a sunny urban street. The subject wears a distinctive chartreuse yellow matching set consisting of a buttoned jacket and trousers, while carrying two decorative patterned lampshades in each hand. The natural daylight casts sharp shadows on the pavement, highlighting the architectural buildings and green street bins in the background. The composition is shot vertically with authentic outdoor street lighting.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Mustard (100%)

Background

Street

Context

Advertising Campaign