Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Description

This fashion editorial photograph for Zomer's Fall 2025 Back to Front ad campaign was captured by photographer David Luraschi. Two models are seen from behind, walking away from the camera past a vibrant, large-scale floral mural painted on an outdoor wall. The model on the left wears a textured orange fringed top paired with a layered green and turquoise skirt and mules, complemented by bright pink hair styled in a ponytail. The model on the right wears a yellow, blue, and black striped long-sleeve top and patterned skirt finished with a dramatic pink fringed hem, alongside bright blue hair. Sunlight casts sharp shadows onto the pavement below, where bold white Zomer Paris branding appears in the foreground.

Style

Editorial, Vertical, Saturated, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign