Zomer "Back to Front" Fall 2025 Ad Campaign 2025

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Photographed by David Luraschi for the Zomer Back to Front Fall 2025 ad campaign, this editorial image captures a model from behind walking down a sunny Parisian street. The subject features bright red hair styled in twin braided pigtails tied with white ribbons, wearing a long brown structured wool coat with a contrasting tan collar and white shirt cuffs extending from the sleeves. The composition is vertical, framed against the historic architecture and parked vehicles of a classic European urban thoroughfare. The brand name Zomer and PARIS are prominently overlaid in white text at the lower center. Natural sunlight casts sharp shadows across the pavement.