Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Description

Photographed by David Luraschi for the Zomer Back to Front Fall 2025 ad campaign, this editorial image captures a model from behind walking down a sunny Parisian street. The subject features bright red hair styled in twin braided pigtails tied with white ribbons, wearing a long brown structured wool coat with a contrasting tan collar and white shirt cuffs extending from the sleeves. The composition is vertical, framed against the historic architecture and parked vehicles of a classic European urban thoroughfare. The brand name Zomer and PARIS are prominently overlaid in white text at the lower center. Natural sunlight casts sharp shadows across the pavement.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign