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  • ·Zomer Back to Front Fall 2025 Campaign by David Luraschi
BrandZomer
Project"Back to Front" Fall 2025 Ad Campaign
Model wearing a matching floral patterned outfit and lampshade headpiece standing on a street corner in front of a bakery.

Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Associated creatives

David Luraschi
David LuraschiPhotographer
Anaïs Weiss
Anaïs WeissModels
Tallula Macilwaine
Tallula MacilwaineModels
Misha Evan Kelly
Misha Evan KellyModels
Dali Moudre
Dali MoudreModels
Martine Wolfe
Martine WolfeModels
Soraya
SorayaModels
Sidiki Touré
Sidiki TouréModels
Julie
JulieModels
Jolyne
JolyneModels
Tanit
TanitModels
Talisa Carling
Talisa CarlingModels
Opheleia
OpheleiaModels
Valentine Chen
Valentine ChenModels
and Eromy
and EromyModels
Aroua Ammari
Aroua AmmariCasting Director

Tags

model in floral outfitfloral outfitlampshade headpiecepatterned dresswoman standing on street

Description

This image from the Zomer Back to Front Fall 2025 ad campaign, photographed by David Luraschi, features a model viewed from behind standing on a city street corner. The model is entirely attired in a matching dark blue floral and botanical patterned garment, complete with a structured lampshade-style headpiece in the same fabric. They stand on a crosswalk in front of a traditional corner bakery storefront with ornate paneled windows and French signage. Natural daylight illuminates the street scene, casting sharp shadows on the pavement. Bold white typography reading "zomer PARIS" is superimposed across the lower portion of the frame.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Navy (70%)
Cream (30%)

Background

Street

Context

Advertising Campaign