Zomer "Back to Front" Fall 2025 Ad Campaign 2025

About

This image from the Zomer Back to Front Fall 2025 ad campaign, photographed by David Luraschi, features a model viewed from behind standing on a city street corner. The model is entirely attired in a matching dark blue floral and botanical patterned garment, complete with a structured lampshade-style headpiece in the same fabric. They stand on a crosswalk in front of a traditional corner bakery storefront with ornate paneled windows and French signage. Natural daylight illuminates the street scene, casting sharp shadows on the pavement. Bold white typography reading "zomer PARIS" is superimposed across the lower portion of the frame.