Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Description

Captured by photographer David Luraschi for Zomer's Fall 2025 ad campaign titled "Back to Front", this vertical editorial image features a model viewed from behind walking down a sunny city street. The subject wears an elaborate, brightly colored fringe jacket combining shades of blue, magenta, and red, paired with striking yellow wedge shoes. The natural outdoor lighting casts sharp shadows on the asphalt, while traditional Parisian multi-story residential buildings line the background. Text overlay at the bottom displays the brand name Zomer in bold lowercase white lettering.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign