Zomer "Back to Front" Fall 2025 Ad Campaign 2025

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This image from the Zomer Back to Front Fall 2025 ad campaign, photographed by David Luraschi, captures a model from behind walking down a city street. The subject wears a blue-and-white striped button-down shirt fastened down the back, brown trousers, and a pink belt, holding a colourful coiled toy spring that trails along the pavement. The bright outdoor lighting casts distinct shadows on the ground, emphasizing the urban environment with traditional Parisian architecture visible in the background. The branding for Zomer Paris appears prominently at the bottom of the frame.