Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Description

Captured by photographer David Luraschi, this image for Zomer's Fall 2025 ad campaign titled "Back to Front" features two models standing outdoors on a Parisian street. The subjects are shot from behind, showcasing inventive styling with layered garments that invert conventional silhouettes. The left model wears a green top with a white collar overlay and a brown skirt detailed with shirt sleeves tied around the waist. The right model wears a color-blocked top paired with a white skirt element. Natural daylight illuminates the urban scene, creating sharp shadows on the pavement. The composition highlights conceptual fashion photography principles within a real-world European street environment.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign