Zomer "Back to Front" Fall 2025 Ad Campaign 2025

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Captured by photographer David Luraschi, this image for Zomer's Fall 2025 ad campaign titled "Back to Front" features two models standing outdoors on a Parisian street. The subjects are shot from behind, showcasing inventive styling with layered garments that invert conventional silhouettes. The left model wears a green top with a white collar overlay and a brown skirt detailed with shirt sleeves tied around the waist. The right model wears a color-blocked top paired with a white skirt element. Natural daylight illuminates the urban scene, creating sharp shadows on the pavement. The composition highlights conceptual fashion photography principles within a real-world European street environment.