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  • ·Zomer Back to Front Fall 2025 Campaign by David Luraschi
BrandZomer
Project"Back to Front" Fall 2025 Ad Campaign
Model standing on a city street holding a garment bag, wearing a color-blocked leather jacket and yellow skirt.

Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Associated creatives

David Luraschi
David LuraschiPhotographer
Anaïs Weiss
Anaïs WeissModels
Tallula Macilwaine
Tallula MacilwaineModels
Misha Evan Kelly
Misha Evan KellyModels
Dali Moudre
Dali MoudreModels
Martine Wolfe
Martine WolfeModels
Soraya
SorayaModels
Sidiki Touré
Sidiki TouréModels
Julie
JulieModels
Jolyne
JolyneModels
Tanit
TanitModels
Talisa Carling
Talisa CarlingModels
Opheleia
OpheleiaModels
Valentine Chen
Valentine ChenModels
and Eromy
and EromyModels
Aroua Ammari
Aroua AmmariCasting Director

Tags

model holding garment bagmodelgarment bagcolor blocked leather jacketleather jacketyellow skirt

Description

Captured by photographer David Luraschi for Zomer's Fall 2025 'Back to Front' ad campaign, this image features a model viewed from behind on a city street. The subject wears a color-blocked leather jacket with burgundy, orange, and green panels, paired with a bright yellow skirt featuring a rear slit revealing pink lining. In one hand, the model holds a large clear garment bag filled with vibrant textiles. The urban street setting provides an authentic backdrop with natural daylight illuminating the scene.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Burgundy (40%)
Mustard (40%)
Burnt Orange (20%)

Background

Street

Context

Advertising Campaign