Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Description

Captured by photographer David Luraschi for Zomer's Fall 2025 'Back to Front' ad campaign, this editorial image features a model seen from behind wearing a structured long purple coat paired with striking multicolored fringed hair. The subject stands on an urban sidewalk in front of a closed roller shutter door decorated with colorful graffiti art. Natural daylight casts sharp shadows across the concrete pavement, highlighting the tactile texture of the purple garment and the vibrant hair styling. Branding elements reading 'zomer PARIS' are overlaid at the bottom of the composition.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign