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Model wearing a long purple coat with vibrant multicolored fringed hair standing in front of a graffiti-covered storefront.

Zomer "Back to Front" Fall 2025 Ad Campaign 2025

About

Captured by photographer David Luraschi for Zomer's Fall 2025 'Back to Front' ad campaign, this editorial image features a model seen from behind wearing a structured long purple coat paired with striking multicolored fringed hair. The subject stands on an urban sidewalk in front of a closed roller shutter door decorated with colorful graffiti art. Natural daylight casts sharp shadows across the concrete pavement, highlighting the tactile texture of the purple garment and the vibrant hair styling. Branding elements reading 'zomer PARIS' are overlaid at the bottom of the composition.

Brand

Zomer

Project

Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Keywords

model in purple coatpurple coatlong purple coatmulticolored hairfringe hairzomer campaign

Credits

David Luraschi
Photographer
Anaïs Weiss
Models
Tallula Macilwaine
Models
Misha Evan Kelly
Models
Dali Moudre
Models

Styles

EditorialVerticalClean

Techniques

Natural light

Industries

Designer Fashion

Background

Street

Context

Advertising Campaign
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