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  • ·Zomer Back to Front Fall 2025 Ad Campaign
BrandZomer
Project"Back to Front" Fall 2025 Ad Campaign
Model from behind wearing a brightly colored striped gown with fringed collar walking down a city alleyway

Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Associated creatives

David Luraschi
David LuraschiPhotographer
Anaïs Weiss
Anaïs WeissModels
Tallula Macilwaine
Tallula MacilwaineModels
Misha Evan Kelly
Misha Evan KellyModels
Dali Moudre
Dali MoudreModels
Martine Wolfe
Martine WolfeModels
Soraya
SorayaModels
Sidiki Touré
Sidiki TouréModels
Julie
JulieModels
Jolyne
JolyneModels
Tanit
TanitModels
Talisa Carling
Talisa CarlingModels
Opheleia
OpheleiaModels
Valentine Chen
Valentine ChenModels
and Eromy
and EromyModels
Aroua Ammari
Aroua AmmariCasting Director

Tags

model walking awaystriped fringe gownmulti-colored fringe dressstriped gownfringe dresszomer paris brandingzomer branding

Description

This editorial image for the Zomer Back to Front Fall 2025 ad campaign, photographed by David Luraschi, features a model viewed from behind walking down a narrow city alley. The subject wears a striking, form-fitting gown covered in vibrant vertical multi-colored stripes and accented with an elaborate, cascading fringe collar that extends over the shoulders. Natural daylight illuminates the urban setting, which features building facades and parked bicycles along the paved ground. Bold white typography reading "zomer PARIS" is layered near the lower portion of the frame.

Style

Editorial, Vertical, Graphic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cobalt (30%)
Golden Yellow (30%)
Burnt Orange (30%)

Background

Alley

Context

Advertising Campaign