Zomer "Back to Front" Fall 2025 Ad Campaign 2025

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This editorial image for the Zomer Back to Front Fall 2025 ad campaign, photographed by David Luraschi, features a model viewed from behind walking down a narrow city alley. The subject wears a striking, form-fitting gown covered in vibrant vertical multi-colored stripes and accented with an elaborate, cascading fringe collar that extends over the shoulders. Natural daylight illuminates the urban setting, which features building facades and parked bicycles along the paved ground. Bold white typography reading "zomer PARIS" is layered near the lower portion of the frame.