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  • ·Zomer Back to Front Fall 2025 Campaign by David Luraschi
BrandZomer
Project"Back to Front" Fall 2025 Ad Campaign
Two models seen from behind wearing long padded coats with back zippers outside a building for Zomer campaign

Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Associated creatives

David Luraschi
David LuraschiPhotographer
Anaïs Weiss
Anaïs WeissModels
Tallula Macilwaine
Tallula MacilwaineModels
Misha Evan Kelly
Misha Evan KellyModels
Dali Moudre
Dali MoudreModels
Martine Wolfe
Martine WolfeModels
Soraya
SorayaModels
Sidiki Touré
Sidiki TouréModels
Julie
JulieModels
Jolyne
JolyneModels
Tanit
TanitModels
Talisa Carling
Talisa CarlingModels
Opheleia
OpheleiaModels
Valentine Chen
Valentine ChenModels
and Eromy
and EromyModels
Aroua Ammari
Aroua AmmariCasting Director

Tags

two modelstwo models walkingmodels walkinglong padded coatspadded coatslong coatscoats with zipperszomer campaign

Description

This vertical campaign image for Zomer's Fall 2025 collection, titled Back to Front and photographed by David Luraschi, features two models walking away from the camera. Both figures are captured from behind, showcasing long padded coats with prominent vertical zippers running down the back panels. The setting is an outdoor paved courtyard with a residential building exterior visible in the background under natural daylight. The composition highlights the structured silhouette of the outerwear and the bold brand typography overlaying the foreground.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Charcoal (50%)
Burgundy (50%)

Background

Residential Building

Context

Advertising Campaign