Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Description

Captured in an urban street setting, this editorial image for Zomer's Fall 2025 campaign titled Back to Front features two models running away from the camera. Photographed by David Luraschi, the subjects wear distinctive layered tops paired with shimmering sequined trousers and casual trainers. The composition captures a dynamic, candid moment with motion blur in the hair, set against a backdrop of traditional apartment buildings and a parked vehicle. The street-level perspective and natural lighting emphasize the spontaneous energy of the scene.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign