Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Description

This editorial image for Zomer's Fall 2025 ad campaign, titled Back to Front, was photographed by David Luraschi. The shot captures a model walking away from the camera on an urban street, wearing a bright red high-necked top paired with an olive green skirt. A rich bouquet of red, orange, and pink flowers is carried in hand, trailing downward. Sunlight casts a clear shadow on the pavement, while storefronts and signage line the background. Natural lighting highlights the textures of the apparel and the vibrant tones of the floral arrangement.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign