Zomer "Back to Front" Fall 2025 Ad Campaign 2025

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This editorial image for Zomer's Fall 2025 ad campaign, titled Back to Front, was photographed by David Luraschi. The shot captures a model walking away from the camera on an urban street, wearing a bright red high-necked top paired with an olive green skirt. A rich bouquet of red, orange, and pink flowers is carried in hand, trailing downward. Sunlight casts a clear shadow on the pavement, while storefronts and signage line the background. Natural lighting highlights the textures of the apparel and the vibrant tones of the floral arrangement.