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  • ·Zomer Fall 2025 Ad Campaign Street Editorial
BrandZomer
Project"Back to Front" Fall 2025 Ad Campaign
Model seen from behind walking down a city street wearing a blue denim jumpsuit with long blonde hair and holding a small handbag.

Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Associated creatives

David Luraschi
David LuraschiPhotographer
Anaïs Weiss
Anaïs WeissModels
Tallula Macilwaine
Tallula MacilwaineModels
Misha Evan Kelly
Misha Evan KellyModels
Dali Moudre
Dali MoudreModels
Martine Wolfe
Martine WolfeModels
Soraya
SorayaModels
Sidiki Touré
Sidiki TouréModels
Julie
JulieModels
Jolyne
JolyneModels
Tanit
TanitModels
Talisa Carling
Talisa CarlingModels
Opheleia
OpheleiaModels
Valentine Chen
Valentine ChenModels
and Eromy
and EromyModels
Aroua Ammari
Aroua AmmariCasting Director

Tags

model walking awaymodel walkingmodelwoman in blue denim jumpsuitblue denim jumpsuitdenim jumpsuitjumpsuitlong blonde hairblonde hair

Description

This vertical editorial image from the Zomer Fall 2025 ad campaign, photographed by David Luraschi, captures a model from behind walking down a sunny city street. The subject wears a blue denim jumpsuit paired with long, textured blonde hair that flows in motion. Natural daylight casts sharp shadows onto the pavement. The background reveals urban architecture with buildings lining the sidewalk and parked vehicles in the distance. Bold white typography reading Zomer Paris is overlaid near the bottom of the frame.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Denim (90%)

Background

Street

Context

Advertising Campaign