Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Description

This vertical campaign image for Zomer's Fall 2025 project, titled "Back to Front," was photographed by David Luraschi on a sunlit urban street. The scene features a model from behind, walking away from the camera along a sidewalk bordered by a bright blue storefront and a parked white van. The subject wears a striking backless purple dress with short sleeves and a distinct V-cut back, paired with yellow platform shoes and carrying a small blue shoulder bag while casually holding a wooden chair in one hand. Natural daylight casts sharp shadows on the pavement, highlighting the textures of the stone street and buildings under a clear sky. The bold typography of the Zomer Paris logo appears across the lower portion of the frame, grounding the dynamic editorial composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign