Zomer "Back to Front" Fall 2025 Ad Campaign 2025

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Captured by photographer David Luraschi for Zomer's Fall 2025 "Back to Front" ad campaign, this image features a woman seen from behind wearing a brown suit jacket backwards over a white collared shirt, paired with matching trousers. She is holding an infant while standing on a sidewalk in front of a traditional Parisian bakery storefront displaying pastries behind a large glass window. The vertical composition is styled with natural lighting, showcasing textures in the tailoring and surrounding architecture. Overlay text at the bottom reads "zomer PARIS".