Zomer "Back to Front" Fall 2025 Ad Campaign 2025

Description

Captured by photographer David Luraschi for Zomer's Fall 2025 "Back to Front" ad campaign, this image features a woman seen from behind wearing a brown suit jacket backwards over a white collared shirt, paired with matching trousers. She is holding an infant while standing on a sidewalk in front of a traditional Parisian bakery storefront displaying pastries behind a large glass window. The vertical composition is styled with natural lighting, showcasing textures in the tailoring and surrounding architecture. Overlay text at the bottom reads "zomer PARIS".

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Retail Storefront

Context

Advertising Campaign