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  • ·Prada Lunar New Year 2025 Ad Campaign Portrait
BrandPrada
ProjectLunar New Year 2025 Ad Campaign
Man wearing a black sweater with a blue backpack against a white background featuring a red silhouette crowd

Prada Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Jia Ling
Jia LingModels
Li Xian
Li XianModels
Ma Long
Ma LongModels
Ma Yili
Ma YiliModels
Yang Shuyu
Yang ShuyuModels
Wu Hung
Wu HungModels
Peng Wei
Peng WeiModels
Zhang Enli
Zhang EnliModels
Rossana Hu
Rossana HuModels
Du Juan
Du JuanModels
Ju Xiaowen
Ju XiaowenModels
and Zhao Lei
and Zhao LeiModels

Tags

man wearing black sweaterman in black sweaterblack sweaterman carrying backpackman with backpackblue backpackbackpack

Description

This portrait for Prada's Lunar New Year 2025 ad campaign, photographed by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi, features a man wearing a black sweater over a patterned shirt and carrying a dark blue backpack. He stands in the foreground against a clean white backdrop, glancing back over his shoulder toward the camera. Behind him, a winding line of bright red silhouette figures stretches upward into the distance. The lighting is bright and even, highlighting the clean composition and sharp focus on the central subject.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Navy (40%)

Background

White Seamless

Context

Advertising Campaign