Description

This portrait for Prada's Lunar New Year 2025 ad campaign, photographed by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi, features a man wearing a black sweater over a patterned shirt and carrying a dark blue backpack. He stands in the foreground against a clean white backdrop, glancing back over his shoulder toward the camera. Behind him, a winding line of bright red silhouette figures stretches upward into the distance. The lighting is bright and even, highlighting the clean composition and sharp focus on the central subject.